Social media a key driver for hospitality industry

Social media and new technology will play an increasingly important role in driving future growth in the hospitality industry over the next five years, according to a new report from Deloitte.

The firm’s Hospitality 2015 report identifies social media and new technology as two of the key trends that will shape the future success of the industry.

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Social media – is the new new media.

Online marketing expert and Midlands’ internet pioneer Chris Tomlinson has launched a new digital marketing agency, Friend Digital. 

Friend will advise companies on digital marketing strategies and is set to introduce social influence marketing to the region.

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