Multi-channel consumers spend over 80 per cent more than store only shoppers

Shoppers who use the internet, catalogue or a contact centre before making a purchase spend 82 per cent more per transaction than a customer who only shops in store, according to new research from business advisory firm Deloitte

The average spend for multi-channel consumers across clothing, home and electrical categories is £116 per transaction compared with just £64 for store-only customers. 

The research also found that by value, 38 per cent of all retail transactions across the clothing, electrical and home sectors are now influenced by the internet, with 21 per cent coming from direct online purchases whilst 17 per cent are multi-channel transactions.  

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Entrepreneurs cautiously optimistic about the future

Entrepreneurs in East Anglia are cautiously optimistic about the prospects for their businesses in 2011, with more than 80 per cent forecasting revenue growth over the next 12 months, according to the results of Deloitte’s annual Entrepreneurship UK report.

The survey reveals that around 40 per cent of entrepreneurial businesses in the region expect to generate up to ten per cent revenue growth in the coming year. More than 30 per cent forecast growth of between ten and 30 per cent, while the more optimistic businesses (15 per cent) predict growth of 30 per cent and above. Less than ten per cent of those surveyed predict zero or negative growth.

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