Automotive components manufacturer wins top financial accreditation

Steve Bailey, sales director at Lander Automotive Ltd

Car sales may have plunged during the recession but a Birmingham automotive components supplier is bucking the trend with a 22 per cent rise in turnover and an 11 per cent increase in staff in the last year.

Lander Automotive Ltd is on track to post a £28million turnover this year to date, an increase of £4.8million over 2009, and has added 27 new employees to its payroll.

The engineering company’s performance has just won it a Dunn & Bradstreet Rating 1 Status, for this financial feat. Just 15 per cent of UK companies achieve this accolade, widely regarded as the leading indicator of a company’s financial strength. It confirms that Lander has the highest level of creditworthiness and minimum risk of failure.

The company, which was founded in 1877, and still features some fourth generation family members in its management team, is based at Woodgate Business Park in Birmingham. It employs 280 people.

Originally a wire goods manufacturer, Lander has diversified over the years but in 1991 began to focus wholly on the automotive sector.

Now a supplier of fabricated structures and tubular assemblies, its products include metal seating structures; fluid and cooling system pipes; airbag pipes and canisters, plus instrument panel car-cross beams and chassis components. Its products feature on vehicles for Nissan, Ford, JLR, VW and GM, and are supplied either direct or via first tier organisations.

Lander is now poised to invest £2million in the latest technology at its Birmingham manufacturing base, in support of business already won whilst also improving the company’s ability to improve its ability to produce shorter product runs and to address the needs of the emerging electric and hybrid/dual fuel vehicle market.

Steve Bailey, sales director at Lander, said: “The automotive sector has been hard-hit during the recession but our commitment to employee development, lean manufacturing techniques, strategic procurement and excellent customer support has paid off.

“We work in a highly competitive market where every order is hard won. We have a formula that works for our customers, whether applied to high or low volume program demands.

“We fully intend to become the supplier of choice for our customers in the product areas in which we excel and are excited at what lies ahead as we drive towards our strategic goals.”

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