Birmingham misses out on trend for weekend breaks

Increased weekend leisure demand is driving a recovery in UK hotel revenues but Birmingham is yet to benefit from this trend, according to research from business advisory firm Deloitte.


Although overall revenue per available room (revPAR) during the past five months has remained negative, the pace of decline has slowed and some markets are actually showing gains on 2008’s numbers.


Glasgow, Edinburgh and London have all seen increases in weekend leisure demand with 4.7 per cent, 3.4 per cent and 0.3 per cent growth in weekend revPAR respectively.


But Birmingham has seen a decline in weekend revPAR of 9.2 per cent and at £36 it has the second lowest weekend revPAR in the UK.


Alistair Pritchard, the associate partner responsible for Deloitte’s tourism, hospitality and leisure sector in the Midlands, said: “Clearly one of the factors driving the upwards trend across the country is the increasing number of Brits taking short breaks in the UK, where Sterling now stretches further than in Europe.


“The strong Euro against Sterling has also made the UK less expensive than it has been in the past, making it a more attractive destination for visitors from the continent.”


Weekday revPARs paint a very different picture and have fallen nationally by an average of 14.6 per cent. In Birmingham weekday revPAR has slipped by 18.4 per cent to £42, which is again the second lowest in the UK.


“The UK tourism industry is obviously still struggling with the challenges of the recession and Birmingham is no exception but our analysis shows some signs of recovery beginning to appear nationally, suggesting that the worst could be over for hoteliers,” said Mr Pritchard.



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